

Paul Henderson on Customer Success Programs
In this episode, we talked to Paul Henderson of Outcome Leaders where we extensively discussed customer success programs. Here are some key takeaways from this episode: Know who your customers are and what success look like to them. Having that clarity will make your job a hell of a lot easier. It'll also increase your conversion rate and make your whole marketing approach a lot more efficient and cheaper because you know exactly who you're marketing to. Know your target cust